Digital Marketing and Remote Leadership with MaryAnn Pfeiffer

Nobody, Everybody - Podcast | Ep. 14

In the latest episode of "Nobody, Everybody," Hunter sits down with MaryAnn Pfeiffer, founder and CEO of 108 Degrees—a dynamic, women-owned digital marketing agency with over 20 years of experience. Marianne’s journey is a masterclass in entrepreneurship, resilience, and adapting to the ever-evolving landscape of digital business.

From launching her agency in the early 2000s—when remote work was far from mainstream—to building a fully distributed team long before it was “cool,” MaryAnn shares how she cultivated a thriving company culture across distances. She opens up about the challenges and rewards of leading a small, all-remote team, the importance of hiring people who are better than you at their craft, and the value of curating a supportive, collaborative environment.

The conversation dives deep into the world of digital marketing, with MaryAnn offering actionable insights on brand building, content creation, and especially the power of email marketing. She demystifies the strategies behind building high-performing, permission-based email lists, maintaining domain reputation, and why segmentation and personalization are non-negotiable for ROI. MaryAnn also shares her candid thoughts on the role of AI in marketing—where it shines, where it falls short, and how she leverages it as a data-driven teammate rather than a creative replacement.

Whether you’re a business owner, marketer, or aspiring entrepreneur, this episode is packed with wisdom on building a business that fits your life, not the other way around. MaryAnn's story is proof that you don’t need a traditional background—or a physical office—to create lasting impact. Curious about the pitfalls, breakthroughs, and real-world tactics that have shaped her success? Don’t miss MaryAnn's take on the future of marketing, the art of team-building, and the workshops she offers to help others level up their digital strategy.

Listen to the full episode for inspiration, practical tips, and a fresh perspective on what it means to lead and grow in today’s digital world.

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